Like all forms of art, photography is dynamic; it is always changing and growing as each year goes by. In addition to this, throughout my time as a photographer, I have also seen come and go with each passing year and 2020 is no different. One of the most evident shifts that I have personally seen in Sydney is that a lot of families want portraits that they can send to family members that are unable to travel because of the ongoing COVID-19 pandemic. I think COVID has been a real catalyst in many people’s life making them rethink what’s really important to them. “ A family is not an important thing, it’s everything” (Michael J. Fox).
Sydney Family Photography Trend #1 – Milestone Photo Shoots
Maternity photoshoots aren’t a particularly new trend; however, they have been increasing in popularity over the past few years. I am happy to say that maternity photography in 2020 has been in more demand than ever, both lifestyle on-location shoot and studio. The demand for milestone photoshoots is also building off of the popularity of Pregnancy photoshoots. Nowadays, after a beautiful maternity photo session, we are seeing parents immediately book future sessions – usually for a newborn shoot and
then 3-month milestone intervals (3 months, 6 months, 9 months, etc.).
I find that this is a great way to not only document your child’s growth but also to make sure that you record the memories of those initial hectic months that always seem to go by so fast.
Sydney Family Photography Trend #2 – Nature Backdrops
Once upon a time, the standard for family photography used to be that everyone stand (or sit) side-by-side in a room and smile at the camera. That was years ago and I am personally happy to say that trends have dramatically changed since then. Especially now in 2020, professional photographers are getting more and more requests from families that want outdoor or nature backdrops for their photoshoots. I have especially seen a rise in the demand for both beach and bush settings in Sydney. That being said, there are however still some families that prefer to ask their photographers for more laidback backyard photoshoots. This leads us to the next trend…
Sydney Family Photography Trend #3 – Casual Clothing
Similarly to how family photoshoots back in the day used to be all about formal environments, the same was also true for the types of clothing that families would wear. I’m sure that we can all remember family picture day back when we were younger and how everyone – both young and old alike – would have to be wearing their best suit or dress before they stepped in front of the camera. Nowadays, in an effort to genuinely capture the true essence of their family life, more and more families are opting to have their family photoshoots in casual clothing. Jeans and T-shirts are now replacing those aforementioned suits and dresses. I find that this is especially great for family photoshoots that include children since the more casual types
of clothing help to make their youthfulness shine through in the photographs.
Sydney Family Photography Trend #4 – Candid Interactions
In 2020, I’ve truly seen that the penchant for more candid interactions in family photoshoots goes hand in hand with the growing popularity of outdoor backdrops and casual clothing. I love it when families are more relaxed and candid during shoots because I find that this is when the most authentic and honest photos are captured.
Sydney Family Photography Trend #5 – Multigenerational
As generations go by, our families eventually grow and evolve. Each generation usually has its own milestones and achievements that paint a rich story and in turn influence the newer branches on the family tree.
Multigenerational photoshoots – where you can include children, parents, grandparents, and even great grandparents – give you the ability to create keepsakes that will eventually become monuments to just how far your family has come.
Ronny Berg – is a Portrait and Family Photography in Sydney.